About CITEM

The Center for International Trade Expositions and Missions (CITEM) is the export promotion authority of the Philippine government attached to the Department of Trade and Industry (DTI).

For over 40 years, CITEM has been relentlessly helping shape the country’s image as a premier destination for quality export products and services. It continues to set the highest standards of creativity, excellence and innovation to achieve competitiveness in the home, fashion, lifestyle, food, creative, and sustainability sectors.

CITEM is committed to developing, nurturing, and promoting micro, small, and medium enterprises (MSMEs), brands, designers, and manufacturers by implementing an integrated approach to export marketing in partnership with other government and private entities.

Charter Statement

Mission

To enable Philippine companies of priority sectors to expand into international markets through sustainable programs and activities.

Vision

By 2029, CITEM is recognized as the country's lead trade promotion agency that contributes to the export growth of priority products and services.

Core Values

Integrity, Results-driven, Inclusivity, Resiliency

Mandate

CITEM contributes to the DTI’s export growth targets by marketing and promoting the Philippines as a reliable source of QUALITY export products and services in the GLOBAL market through TRADE FAIRS and MISSIONS and other EXPORT PROMOTION PROGRAMS.

Functions

CITEM’s core function is the promotion of Philippine products and services in the world market. This includes export expansion and branding the Philippines as an exporting nation. Our message is that the Philippines is a reliable source of quality products and services that are at par with global standards. CITEM works closely with other DTI agencies in the performance of its mandate.

Careful selection of international trade fairs and missions
Sustained presence in traditional markets while opening up new markets
Regular provision of market updates and merchandise design trends
Sourcing and coordination of technical and merchandise consultancies
Development and promotion of new export industries
Organization of incoming trade missions timed with exhibitions
Participation in overseas special exhibitions

Our Quality Policy

CITEM is committed to delivering efficient, effective, and high-quality Administrative Support Services (Human Resource, Procurement, and Controllership) that enable the successful implementation of local and international trade fairs, expositions, and industry development programs for export products and services.

To achieve this, CITEM shall:

  • Provide timely, accurate, and efficient administrative support services that meet and exceed stakeholder expectations and applicable requirements.
  • Establish and maintain streamlined and innovative administrative processes that enhance efficiency, accuracy, and compliance.
  • Foster a culture of professionalism, accountability, and continuous learning to ensure a competent and well-trained workforce.
  • Ensure full compliance with relevant legal, regulatory, and international standards requirements in all administrative support activities.
  • Implement proactive risk and opportunity management strategies to ensure operational resilience and service excellence.
  • Promote transparency, integrity, and ethical conduct in all administrative operations.
  • Continually improve the Quality Management System related to administrative support to enhance performance and stakeholder satisfaction.