About CITEM
The Center for International Trade Expositions and Missions (CITEM) is the export promotion authority of the Philippine government attached to the Department of Trade and Industry (DTI).
For over 40 years, CITEM has been relentlessly helping shape the country’s image as a premier destination for quality export products and services. It continues to set the highest standards of creativity, excellence and innovation to achieve competitiveness in the home, fashion, lifestyle, food, creative, and sustainability sectors.
CITEM is committed to developing, nurturing, and promoting micro, small, and medium enterprises (MSMEs), brands, designers, and manufacturers by implementing an integrated approach to export marketing in partnership with other government and private entities.
Charter Statement
Mission
To enable Philippine companies of priority sectors to expand into international markets through sustainable programs and activities.
Vision
By 2029, CITEM is recognized as the country's lead trade promotion agency that contributes to the export growth of priority products and services.
Core Values
Integrity, Results-driven, Inclusivity, Resiliency
Mandate
CITEM contributes to the DTI’s export growth targets by marketing and promoting the Philippines as a reliable source of QUALITY export products and services in the GLOBAL market through TRADE FAIRS and MISSIONS and other EXPORT PROMOTION PROGRAMS.
Functions
CITEM’s core function is the promotion of Philippine products and services in the world market. This includes export expansion and branding the Philippines as an exporting nation. Our message is that the Philippines is a reliable source of quality products and services that are at par with global standards. CITEM works closely with other DTI agencies in the performance of its mandate.
Careful selection of international trade fairs and missions
Sustained presence in traditional markets while opening up new markets
Regular provision of market updates and merchandise design trends
Sourcing and coordination of technical and merchandise consultancies
Development and promotion of new export industries
Organization of incoming trade missions timed with exhibitions
Participation in overseas special exhibitions
Our Quality Policy
CITEM commits to formulate and implement strategic, innovative, and integrated marketing platforms to effectively promote the Philippines as a source destination for quality products and services.
To attain this, CITEM shall:
Foster a culture of creativity, innovation, professionalism, excellence, and sustainable growth;
Ensure an empowered workforce dedicated to excellent service;
Institute development programs that will enable exporter to become product and market ready;
Establish innovative trade platforms to exceed expectations of participating buyers;
Provide a holistic sourcing experience at every touch point; and,
Adhere to the principles of good governance.
